MSP growth begins with TRUST

SALT designed MSP Lead Gen to provide a simple and proven lead generation process for small and mid-sized MSPs poised for growth.

SALT equips MSPs with a proven process, marketing templates, sales automation tools, and a vast network of likeminded MSPs.

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Everything the MSP needs
for sales and marketing success

training-education

Training &
Education

Hundreds of sales &
marketing training
videos designed
specifically for MSPs.
MSP CRM

MSP
Sales CRM

Full access to the SALT
prospecting CRM - built
for MSPs.

Sales automation

Sales Automation
Tools

Leverage sales and
marketing tools to scale your
outbound marketing.

marketing-templates

Marketing
Templates

Personalized marketing
templates for your
MSP Business.

digital-marketing

Digital
Marketing

Access best practice
online marketing tools
and gain insight with
online reports.
consulting-coaching

Coaching and
Consulting

Elevate and grow through
expert connections and
peer groups.

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Client's Testimonials

Steven Guardiani

Steven Guardiani

President at Valuber Security
Valuber Security

“ We had a great meeting this morning. We're planning on a follow-up in about a week after he meets with his team regarding our services. Good job, keep them coming. ”

David

David Besse

Partner at 415 Group
Valuber Security

“ SALT has been essential to our Sales and Marketing Team due to their understanding of our industry, their willingness to learn and adapt to our specific messaging, and a disciplined and professional approach. Our partnership with them has produced a 10x return over the past year. ”

Branden

Braden Lampe

Owner at ABT Solutions
ABT Solutions

“ You guys are great! I hope to utilize your services with another venture I am starting this year. ”

Peter Grosschedl

Peter Grosschedl

Business Development Manager at Nemsys
Nemsys

“ My relationship with the SALT Marketing Team grew easily as they are eager to better understand each target market and how they can leverage their experience. Their professionalism and dedication to their work is second to none. ”

Frequently
Asked
Questions

Absolutely! This program is designed to help business owners grasp essential sales and marketing concepts, giving you the foundation to generate leads, close deals, and eventually scale into a dedicated sales team when you're ready. Whether you're handling everything yourself or looking to grow, this training adapts to your needs.

The minimum commitment is just 1 hour per week, but for the best results, we recommend dedicating up to a half day per week. The more time you invest, the faster you'll see progress in your sales and marketing efforts. The program is designed to be flexible, so you can pace yourself based on your schedule and business needs.

Clients who follow our program typically see 1-3 new monthly recurring revenue (MRR) deals closing per quarter. Your results will depend on your consistency and effort, but our structured approach is designed to help you generate predictable growth over time.

Yes! If you prefer a hands-off approach, we offer a done-for-you program where our outsourced team handles the entire process on your behalf. Visit growsalt.com to learn more about how we can take sales and marketing off your plate while driving results for your business.

Yes! We stand by our program with a 7-day free trial and a 60-day money-back guarantee. If you’re not satisfied within the first 60 days, you can request a full refund. The program requires a 1-year commitment, after which it continues on a month-to-month basis for maximum flexibility.

100% MSP Lead Gen Money Back Guarantee

Cancel the subscription within 30 days for a full program refund.

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MSP Lead Gen

Equipping IT Professionals
for Scalable Growth

ACADEMY DASHBOARD
Training and Education
SALT has worked with hundreds of MSPs to implement successful sales and marketing strategies. Gain unlimited access to our library of sales and marketing training videos.
CRM PIPELINE REPORT
The MSP CRM
SALT has built one of the most powerful prospecting CRM tools for MSPs to track and manage their sales and marketing efforts. Gain access to our platform and harness the power of automation.
MSP CHECKLIST
Templates
SALT provides a library of marketing material templates for you to customize to your brand. Utilize our templates or create custom content with our graphic designers and marketing team.