MSP Lead Generation

As a division of SALT Marketing, we work with Managed Service Providers (MSPs) to generate top-of-funnel sales leads, and nurture the pipeline we create. We specialize in working with Information Technology contractors to grow their exposure in a specific region.

SALT Marketing is a dedicated sales and marketing service for a flat fee. We apply best practice sales processes, while mapping our path in a proprietary system. This creates measurable and repeatable results, and a visible pipeline of sales activity.

We look for growth minded clients who have the ability to scale as sales grow. We only work with one MSP per region. Complete the form to see if your company qualifies.


Learn about SALT

About Us

We provide the data, you close the deals

Like you specialize in IT services, SALT brings specialization of tasks to the area of sales. We focus on the beginning stages of the sales process for our technology consultant customers. We focus on sales so you can focus on IT.

We are experts at getting in the door with target accounts in your region. We apply a schedule of interaction with decision makers - learning about the organization, buying systems, and qualifying the account as we interact.

SALT works as our client, acting as an employee of your organization, ensuring a seamless transition from us to you.

Find out more
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Who we are

Social Engineers For MSPs and IT Pros

We find a way in, qualify the account, set the appointment, and facilitate the hand-off.

Sales Specialists For IT Pros

We are a team of experienced sales and marketing professionals. We are trained and experienced in working with MSPs. We're experts in generating leads with qualified accounts, and nurturing the pipeline until the time is right.

We wear many hats: we "become the client" as we sell, using your business name, email extension and a dedicated callback number.

We are persistent and ambitious. Polite. We never give up.


Provide the tools

  • SALT works inside a proprietary CRM system, built using best practice processes and web 2.0 technology.

  • Advanced and customized reporting gives our clients access and visibility to their sales pipeline.

    Account Reps review our progress with you on a bi-weekly basis.

Power the System

Conduct the market research in your area and fill the system with accounts that meet the criteria for your company.

Find the decision makers, their contact information, and qualify the account through conversation.

Create need, identify pain points, sell your solution, and set an appointment when appropriate.

People buy From People

Relationships are critical. Technology is awesome, but the human factor should not be completely removed from the sales process.

People buy when they trust

By asking the right questions and offering information of value to the decision maker, SALT builds trusting relationships over a period of time.

Eliminate the timing factor

We employ a schedule of consistent interaction to remain top of mind with each buyer.


We don't take lead gen lightly

It's hard work, it's not easy. Cold calls suck. . . . Despite this, lead generation is completely necessary. Fill a pipeline until it overflows on you. That's how you grow a business.

SALT: an ingredient that adds flavor, piquancy, and zest.

You are the SALT of the earth. Stay salty people.

SALT has a variety of uses and is a critical component to your health. Without SALT, the cells in your body lack the ability to carry water - eventually, you dehydrate and die.

SALT adds spice and flavor to your business. We are the critical component, carrying the message about what you do to the rest of the world.

- SALT -

Core Services

Everything the MSP needs for sales success

SALT provides both lead generation and pipeline management in order to properly nurture the prosepct until the timing is right.

  • LinkedIn Outbound

    SALT will manage an outbound LinkedIn program for 1-1 connections with decison makers.

  • Email Outbound

    SALT will setup and manage the outbound cold email campaign to prospects in your market.

  • Lead Generation

    SALT will manage top-of-funnel lead generation including inbound calls and web activity.

  • Business-to-Business Sales

    We will actively score and nurture every lead based on the potential fit for your business.

  • Pipeline Management

    SALT helps businesses to build value within target accounts, bringing the sale to the point of close.

  • Appointment Setting

    SALT will set the appointment with the decision maker once we find pain, budget or active needs.

We build passive traps to capture leads in your market. A dedicated sales rep will score the account and continue to nurture until the timing is right

View our process


Always powered by people

Web 2.0 CRM, powered with the information we find, giving you visibility to your sales pipeline

Human Powered CRM

The lead generation work we do is powered by an advanced, proprietary, web 2.0 CRM. We log and track all our data under one platform giving us consistency across our client base. Our system shares data across clients - allowing us to map buying systems, and build on knowledge we have previously gained.

SALT CRM is included in every lead gen package we provide. You gain a best practice sales process, with talented people powering the system.

See it work

SALT Pricing

SALT charges our clients on a month-to-month basis. There is no commitment or contract – you can cancel services at any time. When you work with SALT, you buy a proven process and fully managed lead generation program for your business.

SALT Qualifies Accounts, Identifies Contacts and Nurtures Until an Appointment is Set.

Outbound Responsive
Designed for small businesses with up to $5M in annual revenue where your average target is worth $25,000+ annually.

  • Up to 3 CRM Seats
  • Sales Process Consulting
  • LinkedIn Prospecting
  • 1-1 Email Outbound
  • Website Capture
  • Managed Website Chat
  • Inbound Call Capture
  • Skilled Pipeline Management
  • Weekly Progress Reporting
  • Monthly Formal Reviews
SALT Basic
This package is for businesses with up to $15M in annual revenue that can benefit from additional outbound prospecting.

  • Account Executive
  • Up to 10 CRM Seats
  • Sales Process Consulting
  • Outbound Calling
  • 2X LinkedIn Prospecting
  • 1-1 Email Outbound
  • Website Capture
  • Managed Website Chat
  • Inbound Call Capture
  • Skilled Pipeline Management
  • Weekly Progress Reporting
  • Bi-weekly Formal Reviews
SALT Standard
Designed for businesses with $15M - $50M in annual revenue who require outbound prospecting from a skilled sales team.

  • 2X Account Executive
  • Up to 25 CRM Seats
  • Sales Process Consulting
  • 2X Outbound Calling
  • 3X LinkedIn Prospecting
  • 1-1 Email Outbound
  • Website Capture
  • Managed Website Chat
  • Inbound Call Capture
  • Skilled Pipeline Management
  • Weekly Progress Reporting
  • Bi-weekly Formal Reviews
SALT High Value Target
For businesses with more than $50M in annual revenue with large complex targets and longer sales cycles.

  • 3X Account Executive
  • Up to 25 CRM Seats
  • Sales Process Consulting
  • 3X Outbound Calling
  • 3X LinkedIn Prospecting
  • 1-1 Email Outbound
  • Website Capture
  • Managed Website Chat
  • Inbound Call Capture
  • Skilled Pipeline Management
  • Weekly Progress Reporting
  • Bi-weekly Formal Reviews

Give us a shot

See a demonstration of our services that prove we can generate leads and grow your business

Show me how

Frequently Asked Questions

Here are some common questions and answers. If you have more, give us a call or schedule a time to speak with an Account Executive on our team.
Give us a call

Do you specialize in representing certain types of clients?

We work with many industries, this division of SALT is focused on helping MSPs grow.

Do you prefer to target a particular industry?

Again no, our diverse base of clients keeps us calling just about every type of business.

What type of business model works best with SALT ?

Generally, our clients fall into one of three categories:

  • 1.) Project based businesses with large closes ($25,000+ per deal)
  • 2.) Businesses where customers tend to reorder
  • 3.) Subscription based businesses - a new customer results in recurring revenue
Does SALT take a commission on the sales generated?

Never. We sell time, talent, and process. When you work with SALT, you buy a portion of our time to prospect for your business. We never take commissions.

If you don't take commission, how do you stay motivated?

Our pricing model keeps us honest. We don't require long term contracts - our customers can cancel any time. Like you, we're motivated to find life long customers. We keep our customers by consistently exceeding expectations.

How does SALT measure success?

Success for us is different for each customer. It depends on your answer to this question; "If you engage us today, what must be true one year from now in order for you to call the relationship successful?"

Is SALT a cold call firm?

We're lead generation professionals. We sell complex products and services to owners, VPs, and decision makers. We like to think of ourselves as a lawyer, CPA, or engineer might think of their service. The fact is, we do use a telephone - but we rarely get hung up on.

What types of results can I expect from SALT?

We typically produce 1-2 introductions (or RFQs) per month. Most clients see 4X our fee in new business within the first year.


David Besse, Partner - 415 Group - Canton, Ohio

"SALT has been essential to our Sales and Marketing Team due to their understanding of our Industry, their willingness to learn and adopt to our specific messaging and a disciplined and professional approach to finding clients for us that meet our profile. Our partnership with them has produced a 10x return over the past year and the pipeline looks solid going forward. Because I know SALT has their end managed well, I am free to direct my attention elsewhere. We would not hesitate to recommend SALT."

Colorado Client with SALT since early 2020

“We started working with SALT Marketing during the middle of a pandemic and they were able to absolutely supercharge our sales efforts. They are fantastic at converting those cold introductions into warm leads. I can’t thank SALT enough for their assistance during a very trying time.”

East Coast MSP - Client since 2021

"We had a great meeting this morning. We're planning on a follow up in about a week after he meets with his team regarding our services. Good job, keep em coming."

Contact Us

Need help? Get in touch

We would be more than happy to answer any and all questions you may have. Give us a call, or shoot us an email. Give us a chance to demonstrate our services and show you what we do.

SALT Marketing

6657 W Ottawa Ave, Unit D2

Littleton, CO 80128


(419) 702 0683