MSP Blueprint

Training and Education

SALT has worked with hundreds of MSPs to implement sales and marketing strategies. We have recorded and compiled the most relevant content for you to learn from. Gain unlimited access to our library of sales and marketing training videos.
MSP Sales CRM

SALT has built one of the most powerful prospecting CRM tools for MSPs to track and manage their sales and marketing efforts.
Sales Automation Tools

SALT has invested in cutting-edge marketing automation tools to help MSPs streamline outreach, build relationships, and drive sustainable growth.
Marketing Templates

Our customizable marketing templates let MSPs download, personalize, and brand their sales and marketing materials—making professional outreach effortless, even with a simple Word document
Digital Marketing

Learn how to leverage online marketing platforms and content. Improve your website with interactive calls to action & detailed analytics.
Coaching and Consulting

Access peer groups and expert advice from the SALT team and other members of the MSP Lead Gen. Elevate and grow through expert connections and peer groups.

The MSP Blueprint for Consistent Growth

After 15 years of consulting with hundreds of MSPs on new business development, SALT Marketing is excited to introduce the MSP Lead Gen Program—a proven, measurable, and sustainable approach to growth. Designed for MSPs that have traditionally relied on word-of-mouth and referrals, this program provides a structured process to consistently generate and convert new business opportunities.

Training & Education

Learn the SALT sales & marketing process designed specifically for MSPs.

MSP Sales CRM

Full access to the SALT prospecting CRM - built for MSPs.

Sales Automation Tools

Leverage Automation Tools to scale your outbound marketing.

Marketing Templates

Personalize Marketing Templates to your MSP Business.

Digital Marketing

Access best-practice digital marketing tools and reports.

Coaching & Consulting

Elevate and grow through expert connections and peer groups.

Training and Education

A successful lead generation strategy starts with the right knowledge and skills. The MSP Lead Gen Program provides comprehensive training through a series of video lessons that guide users through a proven process. Each video delivers step-by-step, weekly actions designed to drive consistent sales and marketing activities, ensuring teams have a clear, repeatable framework for generating new business.

Get access to hundreds of sales & marketing training videos designed specifically for MSPs.

Topics include:

Your Sales & Marketing Plan
The SALT Prospecting Process
LinkedIn Outbound Marketing
Account Qualification
Leaving Voice Messages
Calling Technique (Call the DM)
Nurturing the Prospect
Setting a Meeting
Managing Opportunities
Developing Marketing Materials
Handling a Sales Meeting
Generating a Proposal
Key Performance Indicators (KPIs)
Email Outbound Process and Messaging
Closing the Customer
Inbound Sales Channels
Website Optimization
On Website Chat Tools
Social Media Marketing
SEO/SEM
Customer Testimonials/Referrals
Expanding the Sales Team
List Building - Email Outbound Automation

MSP CRM

The MSP Lead Gen CRM is built specifically for MSPs, providing a streamlined system to nurture prospects over time and build trust at every stage of the sales process. Designed to support long-term engagement, it helps MSPs track interactions, automate follow-ups, and manage relationships—ensuring no opportunity slips through the cracks.

Gain access to our platform and harness the power of automation inside the SALT CRM.

Sales Automation Tools

Our sales and marketing automation tools are designed for genuine, 1:1 connections—not mass spam. Using email automation and LinkedIn outreach, MSPs can engage real decision-makers with personalized messaging that builds relationships over time. These tools streamline outreach while maintaining an authentic, trust-driven approach to new business development.

Gain access to our platform and harness the power of automation inside the SALT CRM.

Marketing Templates

We’ve developed a library of easily customizable marketing templates to help MSPs create professional, branded materials with minimal effort. Whether it's sales emails, proposal documents, or social media content, these templates can be downloaded and personalized—allowing MSPs to quickly add their logo and messaging. Even those working with a simple Word document template can maintain a polished, consistent brand presence.

Linecard Template

MSP Checklist Template

Proposal Template

Digital Marketing

Our digital marketing solutions equip MSPs with the tools and knowledge to attract, engage, and convert leads online. The program includes SEO/SEM training, in-depth performance reporting, and social media advertising strategies to maximize visibility and drive high-quality inbound opportunities.

Coaching and Consulting

Our coaching and consulting services provide MSPs with expert guidance and strategic support to navigate the challenges of sales and marketing. Whether through one-on-one coaching or group consulting, we help MSPs refine their approach, troubleshoot obstacles, and optimize their lead generation efforts for long-term success.